The ROI (return of investment) will show improvement in several criteria’s:
• Growth in the traffic
• Growth in spending time in your site
• Growth of leads
• Growth of followers in social circles
• Growth in selling and engagement
• Improvement in Google’s position in the result page
• Improvement of customers satisfaction
• Improve sales
• Improve profitability
Do you know any other effective activity than content marketing? I’ll be delighted to hear
1)The whole web is being scanned and indexed by web crawlers. There is a fine
line between having your site read and indexed well by the web crawlers,
and having a high rate on the search results pages.
This is when SEO comes in: It improves reading your site by the web crawlers.
The SEO tools means advanced techniques to ensure your site is very readable by the crawlers.
Being “readable” means your site will be indexed and highly ranked on the search result pages.
The high rate will be given by the popularity of the audience,
by comments, sharing, engaging, likes, and so on.
2)The other part of the puzzle in having Content that will point your site when
relevant key words will be used.
3)The third part of the puzzle is attracting audience by precise Content Marketing that
will increase engaging on your site.
For more information, you are invited to read my SEO Beginners Guide
The problem of web sites is position in search results on Google.
Why Google put me on page 3 for example, and the competition on the first page?
Another problem:Why does not my natural audience comes to my site?
The solution is integrated in the digital world of search engines:
To appear in a higher position in Google results should make friendly website Google (summary SEO)
To attract your audience, you have marketing content that matches what your customers are looking
There is a lot to do in the digital world: the feeling of lack of Control Google’s search results is solved using organic SEO, improve the position, and of course interesting content on your site will attract the right audience. At the end of the day – the content is the most powerful tool for attracting crowds you find, Google realized it to modern advertising works today.
SEO is part of what-D.n.a.slo. Not enough to raise a Web site, but the site should be optimized for the search engines work, otherwise the whole network will be conducted like a jungle.
Promotion helps the site to settle higher in search results, as more visitors arrive.
Movement of visitors increases the value of the site, making the site readable and Google’s indexing, and therefore receive high visibility in looking for and visitors, and Google will give the site a higher score (something like a digital ratings).
SEO is part of maintenance, like getting a car to the garage.
Not to promoting website, your site will push the margins and internal places search results, then who will come looking for you?
This calls for a decision: Is doing promotion over a long period (natural promotion work that operates in dribs and drabs rather than B”zbng fix “), or editors instant promotion activities as” first aid “or
As a “boost” to the site.
Either way, SEO is necessary, another site will be a digital monument.
And what about the content? Here, too, need to decide whether, first of all, give the site an instant soul (the “starting five” most important five pages) or some promotion work includes routine maintenance of content over time.
In any case, no one, not even Google, interested in the site abandoned and neglected, not interesting, not renewable content.
Google (the most popular search engine in the country) weight over 200 parameters algorithm gives results for search queries.
Among the parameters that lead the ranking, was and remains content. A run-down, with the old content, not interesting, low content, or content that is relevant unclaimed – such a signal to Google that it is a deserted, abandoned, like a digital tomb.
Such a site is not exciting and very interesting, not the users and not Google.
Therefore: a recent, renewed and vibrant, should be the first concern in managing your site, a digital ratings.
What comes cheap, really cheap.
Investment in quality content is an investment that is paid back first:
Content will bring you more interest in the product / service, your more closings of sales, more digital visibility.
The content is as the heart of the business, if you give Product Key speak as if you did your customers mind reading – through the content you explain the product / service, and to turn the spotlight just for your audience.
Google, a “Big Brother”, your Content judge very harshly: Is the content interesting?
Is the Renewables program? Is the content remains the same – freezing the yeast over time?
Is the content gets shared from readers? Is the original content is copied?
SEO Search Engine Optimization means that collection methods to promote the site in search engines, led by Google.
Google crawls the web using robots map the sites readers and decoders.
GOOGLE actually do not read Hebrew. Therefore, you should help the search engines to index your site. If you wann’a make it easy, it’s done through using the relevant keywords on the site, and opening of barriers to the site’s code,
Page titles, meta descriptions (description of the Google search results page header), Profile checking internal and external links,
Page loading speed and repair delays, website traffic analysis and strengthening pages unpopular.
SEO basically helps Google to read your site and give prominence scores and results. This part of the work of SEO.
The equation is simple: Google requires a maintained, no broken links, with a deciphered code and human-readable, and in particular,
Renewed and dynamic content to get a high score, which translates prominence in search results.
Almost all businesses investing or considering investing in search engine optimization services (SEO) search engine.
So modern advertising works today.
Today’s advertising world goes in search engines, led by Google.
Promoting financed: The intention to promote fee. Clicking payment is not for exposure.
Btc’ls: Google buyers place an ad in advertising. This service independent mechanism for your ad (ad buying huge difference in the written press, there actually bought your location). Google will pay per click ad, ie, the payment will be based on a high percentage clicking over time – PPC) Pay Per Click).
Organic SEO: the intention to promote natural, no fee, a digital ratings (SEO – Search Engine Optimization)
Btc’ls: Google surfer chooses to view your site weighted part of the following parameters: a readable Google, a lively dynamic renewal, a matter that is used focus surfers, website and other sites point to it / him.
The difference between sponsored and organic promotion: the promotion of sponsored advertising directly with the specific time limit, but the most important thing: paying for a click, not for exposure, and only for specified search terms. Also there is no certainty how Google will place your ad, even though it’s free.
Organic SEO promise good search engine visibility that will exposure, present your site high in search results.
Why should I be concerned about Google’s visiting my site?
It is important to call Google to come and visit your site, to map it (yes, Google is preparing maps), index and display new content.
It is important to have Google visiting once every ten days or so. It means that the site is interesting enough to be located high in the site search result pages.
So what’s the solution? New and renewable content (that Google will get bored sometimes )